Ten Brands That Used Instagram To Capture User Attention

Submitted by: Infinista Llc

Instagram is a huge deal now with over 150 million users active on the social media platform. Many brands and businesses are slowly recognising the potential of this platform for user engagement, lead generation and conversion. But being present on Instagram doesn’t only mean posting pretty pictures with filters. And what better way to engage a customer than through an Instagram contest? Here are some brands that successfully used Instagram promotions and campaigns to hit it home with consumers.

1. Ben & Jerry’s

Ben & Jerry’s organised a #CaptureEuphoria campaign where followers were asked to submit a picture that described the joy of enjoying Ben & Jerry’s. Custom-made ads were made from the winning entries and the original Instagrammers were given credit. Ben & Jerry’s enjoyed a 22% increase during the campaign.

2. Heineken

Heineken had a very interesting Instagram promotion wherein they partnered with Wieden+Kennedy for the very first interactive scavenger hunt on Instagram. They did it a little differently by posting images on their Instagram account, rather than receiving pictures. This acted as a starting point for the scavenger hunt. Fans deciphered clues, hastagged the right answer and won for tickets to the US Open Final.

3. Sony


Sony’s Instagram campaign was to promote their new headphones and the #SonyX contest asked users to post an image a day. Daily winners would get a gift coupon worth $50.

4. Lipton

Lipton’s promotional contest spanned across 11 countries and was in seven different languages. The Grand Prize was a safari trip to Kenya, during four-weeks in 2013. All people had to do was upload an image that was relevant to a weekly hashtag word. Facebook was also tied in with the contest and users could post entries from there too.

5. Swatch

Swatch’s Instagram contest was to promote the release of their new Gent Lacquered watch. As part of the contest, followers could the product if their picture #fromthestreets was the best. This contest worked very well for Swatch because as of today, the brand has more followers on Instagram than on Twitter.

6. National Geographic

The contest was to promote National Geographic Channel’s “Untamed Americas” and travellers were asked to capture some of the most stunning landscapes in the continents. Winners received a a subscription to National Geographic Magazine and National Geographic camera bag filled with a Nikon D3100.

7. Dunkin’ Donuts

Dunkin Donuts asked their followers to snap pictures of their cups decorated Halloween-style for a chance to win a $100 gift card. This contest was simple, engaging and fun.

8. Tony Hawk

Tony Hawk hid skateboards in random locations and posted pictures of landmarks nearby as clues for followers to find the prize. Whoever got to the spot first won a free, signed board.

9. Swarovski

Swarovski collaborated with mobile platform 52Grams, and asked followers to submit pictures and videos to #InstaSparkle to be part of a look book and win Swarovski Nirvana Jewellery.

10. Emirates NBD

Emirates NBD’s contest for the United Arab Emirates’ 41st National Day had people entering their pictures by hashtagging #nbdnationalday. 41 of the most liked entrees were highlighted in an exhibition at the bank’s headquarters.

About the Author: Infinista is a US based digital agency where the Internet is simplified in a customized manner. We truly love the Internet! We indulge into services like Web Design, Web Development, Graphic Design, SEO, SMM and Content Writing. We know how to build your online presence. All we can say is, we are a one stop shop for all your online needs. We are that awesome!




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